An attractive Web site does more than just make your business attractive. It builds your credibility in the mind of your customer.
Imagine pulling up to sell a million dollar contract to a client in an old, beat up car that broke down on the way there and left you stranded. You won’t look very professional in the eye of your client.
The same holds true for your web site. If it looks poorly designed, out of date, or you let your cousin do it for free– your customers will think that your company is behind the times, and that you don’t have an edge. (Unless, of course, your cousin is an awesome Web designer and Business Consultant!)
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